• Your Ultimate Guide to Installing a Central Air Conditioner

    Installing central air conditioners is a popular spring project for homeowners and business owners across the nation. It’s the perfect time to do it – schedule installation in spring so your system is ready for summer! If you’ve never had a contractor install a central air conditioner before, you’re probably unfamiliar with the process. Each […]

  • SEO for HVAC Websites – How to Capture Local Searches on Google

    Search Engine Optimization (SEO) is extremely important for websites. Keywords and phrases in your website’s content and infrastructure help search engines, like Google, match searchers with the relevant content on your site. Optimizing for HVAC-related terms like ‘furnace installation’ or ‘air conditioner repair’ are common… but does your business service the entire country? No. So, […]

  • HVAC Industry Trends with Will Housh of HVAC.com: R-22 Phase Out

    The HVAC industry is constantly evolving, as we’re affected by developing technology and changing legislation. Some trends you may be aware of. Others, well – we know you’re busy, running a business and all! That’s where we come in. On the HVAC.com Blog, we’ll discuss HVAC industry trends in a new monthly blog series. Hear […]

  • Use HVAC Postcards for Direct Mail Marketing Success

    Direct mail marketing is thriving, despite rumors saying it’s dead! A whopping 92 percent of shoppers prefer direct mail when it comes to their purchase decisions! Mailers get noticed and well-received, with a high response rate compared to other marketing efforts. HVAC postcards are just what your contracting business needs to promote products and services. […]

  • Air Conditioning Advertising Ideas to Increase Cooling System Sales

    It’s February! Despite the chill, it’s the right time to begin strategizing for cooling season. What are you going to do to meet your air conditioning sales goals this year? These air conditioning advertising ideas will generate new leads. Your sales team gains more opportunities to close! Air Conditioning Advertising Ideas for Heating Sales and […]

  • AC Maintenance & AC Repair Guide for Homeowners

    Man, this wacky weather has us in the Midwest thinking spring already! With these mild temperatures, you might as well get a jump start on your spring home to-do list. Air conditioner-related tasks likely fill that list. Before you call your home AC repair contractor, know there are AC maintenance and AC repair items that […]

  • HVAC SEO Basics for Contractors

    As an HVAC business owner, you wear many hats – from office manager to contractor, and everything in between! Perhaps you’ve dabbled in marketing your business. But there’s no time or know-how to execute a complete marketing plan. Hey, most of us are the same way – we started out as contractors, not marketing pros! […]

  • What Makes a Good AC Technician?

    Home or commercial building owners should have a good AC technician on speed dial. When you need a new air conditioner installed in spring or reliable AC repairs in the heat of summer, do you know who to call? Air conditioners are expensive, and they are complex mechanical equipment. To protect your comfort and investment, […]

  • HVAC Marketing in 2017

    The first quarter of every new year is the time to examine the past year’s results. Also, set a plan for moving forward. Creating your HVAC marketing plan should involve gauging the goals set for 2016. Were they met, or is there more work to do in 2017? With the old comes the new – […]

  • Choosing the Right Local Air Conditioning Installation Contractor

    Hot summer weather will arrive soon. It’s the ideal time to research air conditioning installation. Prepare in advance to make a smart purchase decision on equipment. Find the right air conditioning installation contractor. Some homeowners have worked with the same HVAC contractor for years. Others don’t have a preferred heating and cooling contractor on speed […]