• AC Maintenance & AC Repair Guide for Homeowners

    Man, this wacky weather has us in the Midwest thinking spring already! With these mild temperatures, you might as well get a jump start on your spring home to-do list. Air conditioner-related tasks likely fill that list. Before you call your home AC repair contractor, know there are AC maintenance and AC repair items that […]

  • HVAC SEO Basics for Contractors

    As an HVAC business owner, you wear many hats – from office manager to contractor, and everything in between! Perhaps you’ve dabbled in marketing your business. But there’s no time or know-how to execute a complete marketing plan. Hey, most of us are the same way – we started out as contractors, not marketing pros! […]

  • What Makes a Good AC Technician?

    Home or commercial building owners should have a good AC technician on speed dial. When you need a new air conditioner installed in spring or reliable AC repairs in the heat of summer, do you know who to call? Air conditioners are expensive, and they are complex mechanical equipment. To protect your comfort and investment, […]

  • HVAC Marketing in 2017

    The first quarter of every new year is the time to examine the past year’s results. Also, set a plan for moving forward. Creating your HVAC marketing plan should involve gauging the goals set for 2016. Were they met, or is there more work to do in 2017? With the old comes the new – […]

  • Choosing the Right Local Air Conditioning Installation Contractor

    Hot summer weather will arrive soon. It’s the ideal time to research air conditioning installation. Prepare in advance to make a smart purchase decision on equipment. Find the right air conditioning installation contractor. Some homeowners have worked with the same HVAC contractor for years. Others don’t have a preferred heating and cooling contractor on speed […]

  • How to Close More HVAC Leads

    Think about all the unclosed leads your HVAC company has. How much in potential sales does this represent for you? All contractors wish they could close more HVAC leads. For many, it stays a wish – not action. Unclosed leads are truly untapped potential for your business. Changes to your process and approach can help […]

  • HVAC Sales Tips for Contractors: Skip the Hard Sell and Offer Options Instead

    Guest Post Written by Steven Raines To feel good about a purchase, customers need to be in control of the decision. Hard pressure tactics leave customers feeling buyer’s remorse almost immediately because they feel like they’ve been put in a weakened position. So how do you effectively make a sale without pushing the customer AND […]

  • Benefits of Using Your Own Website to Generate HVAC Leads

    Contractors use all sorts of HVAC lead generation ideas to drum up new business. Advertising, trucks, referrals, online, and lead generation services are options. Many choose to purchase leads from a lead generation service, where the cost and quality vary greatly. The cost and hassle of doing so can be cut by putting your assets […]

  • HVAC Advertising Templates: Website Templates, Direct Mail Templates & More

    Every contractor needs a strong website and quality marketing materials. These are key tools for promoting your business, capturing new leads, and converting customers. Creating advertising materials from scratch is expensive and time-consuming. When you’re busy running a business, these items can be easily “back burnered”, to your company’s detriment. HVAC advertising templates can transform […]

  • How to Find Local HVAC Jobs through Social Media

    78% of Americans have a social media profile. The majority of users access social media networks daily. 12 million users access them multiple times each day. Social media users are community members, homeowners, and potential customers. Over a third of homeowners start home improvement projects online. They use social media and other sites for inspiration […]