• Thinking of Opening Another Location? Ask Yourself These 4 Important Questions

    So your HVAC contracting business has grown, and you’re thinking of opening an additional location. While you may feel that 2016 is the right time to expand, before you do so, think through these 4 questions first. What’s your reason? Ask yourself: Why do I want to expand my business? Is your reason compelling enough […]

  • 7 Keys for Defining Your Social Media Strategy

    A well-defined social media presence is a must for HVAC companies these days — the key here is “well-defined.” Hopping on Facebook and making posts won’t do you any good if you haven’t laid out a strategy to follow first. Planning your social media strategy will give your employees guidelines to follow when representing your […]

  • How to Sell Whole Home Performance Contracting

    Contractors today are moving beyond simply solving comfort problems for customers, and are diving into whole home performance contracting. With this shift in focus comes new challenges which require a great deal of planning and training. While properly planning your entrance into the whole home performance contracting market is essential, knowing how to sell these […]

  • Developing Your 2016 Marketing Plan

    If you haven’t already begun, December is the month to get to work on your company’s 2016 marketing plan. Make it a goal to lock in your marketing plan and gain budget approval before the new year, so your marketing team can hit the ground running by January 1st. With 2015 coming to a close, it’s time […]

  • 8 Ways to Give Back This Holiday Season

    The holiday season is upon us. It’s a time where many of us, individuals and businesses, choose to give back to our communities. HVAC contractors have some big hearts, and we know many of you perform community service throughout the year. For those of you looking for ways to give back this holiday season, below […]

  • Under Insulated Homes Offer New Opportunities for HVAC Contractors

    New research released by the North American Insulation Manufacturers Association (NAIMA) shows that a staggering 90 percent of existing U.S. homes are under-insulated. This lack of insulation is a burden for residential HVAC systems and a hindrance when it comes to indoor comfort and household energy expenses. Boston University’s Dr. Jonathan Levy states that if […]

  • How To Improve Fleet Safety To Keep Your HVAC Techs Safe

    Vehicle collisions are the number one cause of workplace fatalities. Your HVAC technicians spend a great deal of time in their work vehicles; as an employer, priority needs to be placed on keeping them safe. One way to do so is to improve driver training and correct dangerous driving behaviors. Improving fleet safety will also […]

  • What Does The Rising Demand for New HVAC Technicians Mean For Employers?

    According to new reports released by the HVACR Workforce Development Foundation, there is a shortage of HVAC professionals nationwide. Technicians and installers are in high demand. The Bureau of Labor Statistics estimates a 21% rise in industry jobs through 2022; to meet this demand, 115,000 new HVACR professionals will be needed to meet this demand. […]

  • A New Approach For HVAC Contractors: Whole Home Performance Contracting

    As our industry advances, many contractors are opening new doors for their businesses. Making the transition from strictly HVAC to a company which focuses on home performance can be a profitable move, if you’re ready to face the challenges. Transitioning to become a business which offers total home performance services opens many doors. You’ll gain […]

  • How to Respond to Negative & Positive Online Reviews

    Today’s consumer is turning to online reviews for information about companies they are considering doing business with. 90 percent of consumers read online reviews when investigating a business. 88 percent of consumers trust these reviews the same way they would a personal recommendation. With online reviews highly impacting consumer purchase decision, it is critical that […]