• Custom Air – Laying A Solid Foundation

    Interview with Brandon Tarnow from Custom Air in Salado, Texas This week we’re pleased to feature Custom Air A/C Heating & Refrigeration. They were founded recently – February, 2016 – and though they are a small team, they are already providing the kind of customer service and quality work that we admire. Plus, Custom Air is […]

  • How To Choose The Right HVAC Contractor [INFOGRAPHIC]

    When your air conditioner or furnace needs to be repaired or replaced, the most important decision is how to choose the right HVAC contractor. That’s why we’ve compiled the infographic below to serve as a guide to help you find the right air conditioning contractor for your situation. Check it out – we hope it’s helpful!   […]

  • 7 Keys for Defining Your Social Media Strategy

    A well-defined social media presence is a must for HVAC companies these days — the key here is “well-defined.” Hopping on Facebook and making posts won’t do you any good if you haven’t laid out a strategy to follow first. Planning your social media strategy will give your employees guidelines to follow when representing your […]

  • How to Respond to Negative & Positive Online Reviews

    Today’s consumer is turning to online reviews for information about companies they are considering doing business with. 90 percent of consumers read online reviews when investigating a business. 88 percent of consumers trust these reviews the same way they would a personal recommendation. With online reviews highly impacting consumer purchase decision, it is critical that […]