Winter Is Coming – Increase Your Leads with HVAC.com
Posted on: September 27, 2018 | by: Will Housh
Fall is here, and with it comes the slow season for HVAC contractors across the country. While it is preventative maintenance season, contractors are historically left with fewer leads during this time of year, resulting in lower revenues. Avoid the lull this fall and keep revenues up while keeping employees busy with the right strategies.
Join Our HVAC Contractor Directory
HVAC.com helps contractors maximize leads and revenue during the down season and throughout the year. Our HVAC Contractor Directory puts your company in front of home and business owners in your area searching for heating and cooling services. It’s easy to use – by searching their ZIP code, customers can access complete information about heating and cooling companies nearby.
Your HVAC Contractor Directory profile features the information customers need to know about your business, guiding them to make the call for services. With an HVAC.com membership:
- Position your company at the top of searches in your area
- Connect with customers through social media and website links in your company profile
- Become an HVAC.com Certified Contractor, improving credibility
- Generate more leads through geo-targeted advertising on HVAC.com
Generate new leads and keep your business running at capacity during this historically slow season by joining HVAC.com’s Command Center. Our dedicated Contractor Success Managers help set up your directory listing and implement solutions that will generate more leads for your heating and cooling company.
Build Your Customer Base
Take advantage of your time in the home performing preventative maintenance tune-ups and build ongoing customers. While your technicians are in the home working to prevent breakdowns over heating season, guide your customers to the solutions they need to increase comfort and efficiency over the winter. Products and services such as humidifier installation and duct sealing all work to complement the heating system, increasing indoor comfort for the user and lowering energy bills all season long.
Work to complete maintenance for existing customers prior to the fall in order to create availability to service new customers when cooler temperatures hit. This will give you the availability to service more new customers at the time of year they’re thinking about HVAC services – your competitors will likely be busy servicing existing preventative maintenance agreements and won’t have the capacity to meet the needs of new leads.
Add Ecommerce Shopping Options
Give customers access to your company’s products and services – anytime, anywhere – when you expand your business’s website to include ecommerce shopping. HVAC.com’s Contractor Commerce adds a user-friendly online storefront to your existing website, allowing customers to shop for products and services as well as make purchases without the need for a sales call.
Ecommerce helps your heating and cooling business grow revenues while delivering value to your customers. Offer a broad range of products while setting custom margins, with no need to expand inventory or logistics hassle. See how Contractor Commerce can help you, during the off season and throughout the year.
Don’t let the slow season hold your business back – our contractor solutions bring in new leads and increase sales, helping you reach new customers easily.